UX Case Study

FLWR is a mobile app to create and purchase custom-made and pre-made bouquets

Overview

Description

FLWR (pronounced like “flower“) is a mobile application that allows users to order custom-made or premade bouquets for themselves or their loved ones. It provides a contemporary alternative to the traditional way of online floral gifting. What makes FLWR unique is the ability to personalize your bouquet along with a fast and convenient ordering process directly from your mobile device.

My Role

  • Research

  • Wireframe

  • User Flow

  • UI/UX Design

  • Brand & Identity

Resources

Case Study Illustrations - Tech Life by Karthik Sriniva

Problem

  • Little to no custom floral arrangement options online and the existing ones are outdated and lack personalization.

  • Visualizing a custom bouquet is both technically and visually difficult.

  • Local florist options have pricey shipping requirements

Solution

  • Give users the ability to build custom bouquets that add a personal and thoughtful touch.

  • Give a way for users to visualize how different flowers would look together.

  • Offer a quick and affordable checkout and shipping process.

Task Flow

Wireframe Iterations